AMSOIL founder and industry pioneer Al Amatuzio built his company on the same principles that defined his career as a jet fighter squadron commander – excellence, integrity and strong leadership.
The result of years of research and inspired by aerospace technology, became the first synthetic motor oil in the world to meet American Petroleum Institute service requirements. It outperformed conventional oils on all counts, signaling a new age in lubrication science.
Amatuzio was honored as the pioneer of synthetic lubrication with his induction into the Lubricants World Hall of Fame.
AMSOIL believes that developing products to enrich the lives of our customers is more important than maximizing profits. As a family-owned company that isn’t beholden to stockholder demands, we maintain the freedom and flexibility to make business decisions that support that philosophy. We remain loyal to those who use our products, and we strive to run our company in a way that benefits them.
AMSOIL INC. Founder Al Amatuzio
Synthetics don’t contain the impurities and molecular irregularities inherent to conventional oils. Synthetics’ pure, uniform molecular structures impart properties that provide wear protection, extreme temperature performance and fuel efficiency conventional lubricants just can’t touch – all of which helps you save money with vehicles that run better and last longer.
Only a microscopic film of oil separates metal surfaces in your engine from touching and causing wear. AMSOIL synthetic motor oils form a more durable fluid film than conventional oils due to their resilient base oils. They reduce wear and help you maximize engine life.
When the temperature drops, motor oils thicken and move slower, causing parts of your engine to remain unprotected for a short period of time. AMSOIL is more fluid at cold temperatures than the tested conventional oil, giving you 36% easier and faster cold starts.*
This means it can reach vital components faster, providing more immediate engine protection and reduced wear.
The base oils used in conventional oils contain molecules of different sizes and weights as well as unwanted materials, like wax. This typically requires more energy to circulate throughout your engine, which can reduce fuel economy. Conversely, AMSOIL synthetic motor oils are formulated using molecularly uniform synthetic base oils that slip easily over one another and are free of unwanted materials. They help reduce energy lost to friction and maximize fuel economy.
AMSOIL synthetic motor oils are designed to reduce emissions, last longer and reduce fuel consumption – all features that help prevent pollution. They resist volatilization (burn-off) better than conventional oils, which cuts tailpipe emissions, while extended-drain AMSOIL synthetic oils generate less waste oil and packaging waste since motorists use less oil throughout the year.
Vehicle manufacturers are altering engine designs to keep pace with increasingly strict fuel economy standards, resulting in engines that run hotter than ever. The average operating temperature is up to 235°F, and even hotter under heavy loads. This heat can quickly break down oil, leading to oxidation, sludge and deposits.
Recent tests show AMSOIL keeps engines 81% cleaner* (5 times cleaner) than conventional oil by better resisting the formation of deposits.
I started using AMSOIL products when my parents became dealers. Since then, I’ve reaped the benefits of using AMSOIL and I believe it’s a great product that I run in everything. I became an AMSOIL dealer to share my story and make it easier for others to purchase and try it out themselves. The flexibility of becoming an independent dealer is just one great perk that comes along with it. I have a passion for helping our customers get the right product that suits their needs, and every order is very important to us. I don’t really consider myself a salesman, I think of myself as an educator.
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